Yang Cheng

Assistant Professor

Picture of Yang Cheng

Biography

Dr. Yang "Alice" Cheng received the Ph.D. degree from Missouri School of Journalism, which is one of the oldest formal journalism schools in the world. She also graduated with the outstanding academic award from the national recognized Crosby MBA program.

She teaches research methods, the introduction of public relations, crisis communication, and global communication in the U.S. and Hong Kong. She has demonstrated a long-term commitment to research involving AI-powered tools in business and health communication, public relations management, digital media, and crisis communication. She has published more than 35 journal articles and book chapters. Some of her publications have appeared in top journals such as the New Media & Society, American Behavioral Scientist, Journal of Applied Communication Research, Journal of Product & Brand Management, Telematics and informatics, International Journal of Communication, Public Relations Review, and Asian Journal of Communication.

Acting as the Principal Investigator (PI) or senior researcher, her research has been funded by many global prestigious institutions, such as National Science Foundation (NSF) ($1 million), Arthur Page Center (USA) ($4,000), North Carolina State University (USA) ($3,000), and the Chinese University of Hong Kong (Hong Kong). Especially, The Arthur Page Johnson Legacy Scholar Grant is awarded to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication The funded study that examines mobile CSR activities in crises has been accepted in the 68th Annual Conference of the International Communication Association (2018) and won the Top Faculty Paper Award.

Her research has been internationally and domestically recognized via various awards, for its originality, quality, and productivity. The received honors and awards included the Best Paper Award, Public Relations Division, International Communication Association Conference, 2013, 2014 and 2018; Top Paper Award in Mass Communication Division in 2014 and 2016, awarded by the International Communication Association Conference; Grunig PRIME Research Fellowship from Institute of Public Relations and PRIME research in 2015; and Peter Debreceny Corporate Award in the 18th International Public Relations Research Conference in 2015. Additionally, She has received the Hong Kong Government Reaching Out Award and the extremely competitive Extraordinary Potential Prize of 2016 Chinese Government Award.

Due to her expertise in Communication, especially in social media and public relations, She has been invited to review many manuscripts for top journals such as Journal of Communication, Communication Research, New Media & Society, Public Relations Review, Journal of Applied Communication Research, Journal of Public Relations Research, Journalism and Mass Communication Quarterly, and Management Communication Quarterly. She also serves on the editorial board of Public Relations Inquiry.

Teaching and Research Interests

Quantitative Research Method, Social Media and Public Relations, Crisis Management, and Relationship Management

Projects

AI-Chatbot Services and Marketing Communication; Digital Mental Health Messages on Supportive and Advocacy Behaviors; AIBased Chatbot services and Mental Health Communication; Social Media and Crisis Communication; Social media influencer and Fake News

Funded Research

“Developing Intelligent Technologies for Workforce Empowerment: Labor Market Monitoring, Credential Gap Diagnostics, and Personalized Recommendation Systems”, (USD$100,000,000) NSF Convergence Accelerator Pilot (NSF C-Accel), 2019, NSF 19050.

“Third-Person Effects of Corporate Fake News Spread on Social Media: A Path Model for Predicting Restrictive Versus Corrective Actions”, Junior Faculty Development Award Program, North Carolina State University.

“Understanding the Social Media Engagement and Relationship Outcomes of Mobile Corporate Social Responsibility (mCSR): A Comparative Study”,  Arthur Page Center.

“The model of contingent organization-public relationship: Reconciling contingency and relationship management theory.” School of Journalism, The University of Missouri, 2016-2017.

“A contingent perspective: Scratching below the surface for factors influencing corporation-activist relationship.” Center for Digital Globe (CDiG), The University of Missouri, 2015-2016.

“Reconciling contingency and relationship management theory: The model of the contingent corporation-activist relationship (CCAR).” Center for Digital Globe (CDiG), The University of Missouri, 2014-2015.

“The third level agenda setting in contemporary Chinese: Tracking description to moral and national education in government

The third-level agenda setting in contemporary Chinese: Tracking description to moral and national education in government policy, media coverage and people’s mind.” I-CARE program, The Chinese University of Hong Kong, 2012-2013.

Extension and Community Engagement

Octobober, 2018: Guest Speaker to “Public Relations Research”, University of San Francisco, 6:45-7:45pm, CA.

March 21, 2018: Keynote Speaker to “East Asia: Traditions, Trends and Transformations” World View, University of Carolina Chapel Hill. 3:00 – 3:50 p. m, Chapel Hill, NC.

April 13, 2018: Guest Speaker to “Introduction of Public Relations”, University of San Francisco, 4:00-5:00pm, CA.

Publications

Refereed Journal articles

Cheng, Y., & Cameron, T. G. (2019). Examining Six Modes of Relationships in a Social-Mediated Crisis in China: An Exploratory Study of Contingent Organization-Public Relationship (COPR). Journal of Applied Communication Research. 

Chen, Z. F., &  Cheng, Y. (2019). Processing Fake News about Brands on Social Media: The Effects of Consumers’ Self-Efficacy, Media Trust, and Persuasion Knowledge on Company Trust. Journal of Product & Brand Management. [Impact Factor: 2.757].

Cheng, Y., Shen, H. M., & Jiang, Q. L. (2019). Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal. Public Relations Review.

Shen, H. M., & Cheng, Y. (2019). Scale Development for Stakeholder Responses in Crises: Centering on Stakeholders in the United Airlines Crisis. Public Relations Journal

Chen, Y-R., Cheng, Y., Hung-Baesecke, R., & Jin, Y. (2019). Engaging international publics via mobile-enhanced CSR (mCSR): A cross-national study on stakeholder reactions to corporate disaster relief efforts. American Behavioral Scientist.

Cheng, Y., & Lee, C. J. (*Graduate Student) (2019). Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature. Public Relations Review.

Cheng, Y. (2019). Review of advertising and consumer culture in China, by H-M. Li. International Journal of Communication.

Cheng, Y. (2019). The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China. Public Relations Review.

Cheng, Y., Chen, Y. R., Hung-Baesecke, R., & Jin, Y. (2019). When CSR meets mobile SNA users in mainland China: An examination of gratifications sought, CSR motives, and relational outcomes in natural disasters. International Journal of Communication, 13, 1-23.

Jiang, Q. L., & Cheng, Y. (2018). The third-level agenda setting: Media and public agenda networks during THAAD events. Chinese Journal of Journalism & Communication, 9, 123-141.

Cheng, Y., Jin, Y., Hung-Baesecke, R., Chen, Y. R. (2018). Mobile corporate social responsibility (mCSR): Examining publics’ responses to CSR-based initiatives in natural disasters. International Journal of Strategic Communication. doi:10.1080/1553118X.2018.1524382

Cheng, Y. (2018). Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research, Public Relations Review, 44(1), 120-130. Doi:10.1016/j.pubrev.2017.10.003

Cheng, Y. (2018). How social media is changing crisis communication strategies: Evidence from the updated literature. Journal of Contingencies and Crisis Management, 26(1), 58-68. Doi: http://dx.doi.org/10.1111/1468-5973.12130 [SSCI]

Cheng, Y., Huang, Y. H., & Chan, C. M. (2017). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis, Telematics and Informatics, 34(3), 765-773. doi: http://dx.doi.org/10.1016/j.tele.2016.05.012 [SSCI]

Wu, F., & Cheng, Y., & Chao, D. (2017). Questioning premiers in China: Examining journalists’ aggressiveness at Chinese premiers’ press conferences (1993–2015). Asian Journal of Communication. doi: http://dx.doi.org/10.1080/01292986.2017.1281322. [SSCI]

Cheng, Y. (2016). Social media keep buzzing! A test of contingency theory in China’s Red Cross credibility crisis. International Journal of Communication. 10, 1-20. DOI: http://dx.doi.org/1932–8036/20160005 [SSCI]

Cheng, Y. (2016, August). Who is leading whom in the General Motors recall: Understanding media impacts on public relations efforts, public awareness, and financial markets. Research Journal of the Institute for Public Relations, 3(1), 1-25. Retrieved from http://www.instituteforpr.org/leading-general-motors-recall-understanding-media-impacts-public-relations-efforts-publicawareness-financial-markets/.

Cheng, Y. (2016). The third-level agenda-setting study: An examination of media, implicit, and explicit public agendas in China. Asian Journal of Communication, 26(4), 319-332. doi: http://dx.doi.org/10.1080/01292986.2015.1130159. [SSCI]

Cheng, Y. (2016). Activism in Wukan Incident: Power and confrontation strategies at a Chinese village. China Media Research, 12(2), 90-104.

Cheng, Y., Liang, J. W. & Leung, L. (2015). Social network service use on mobile devices: An examination of gratifications, civic attitudes and civic engagement in China. New Media & Society, 17(7).1096-1116. doi: http://dx.doi.org/10.1177/1461444814521362 [SSCI]

Cheng, Y., & Chan, C. M. (2015). The third level of agenda setting in contemporary China: Tracking descriptions of moral and national education in media coverage and people’s minds. International Journal of Communication, 9. 1090-1107. doi: http://dx.doi.org/1932–8036/20150005. [SSCI]

Huang, Y. H., Wu, F., & Cheng, Y. (2015). Crisis communication in context: Some aspects of cultural influence underpinning Chinese PR practice. Public Relations Review, 42(1), 201-213. doi: http://dx.doi.org/10.1016/j.pubrev.2015.11.015. [SSCI]

Cheng, Y. (2015). The rapport management of sellers: Exploring the seller-buyer relationship in small and medium-sized enterprises of China. China Media Research, 11(5). 73-86.

Cheng, Y., Guo, J., Jiang, Q, Q., Meng, C., & Wang. Y. Q. (2013). The media effects on the acculturation of mainland Chinese students in Hong Kong. Journal of Radio & Television Studies, 36, 91-114.

Fan, D. L., & Cheng, Y. (2009). The current status and development countermeasure of the venture capital investment of Chinese companies. Modern Economics, 8(7). 28-30. (In Chinese).

Chapters in Refereed Edited Books

Cheng, Y., Laprea, I., & Mackie, H. (*Graduate students) (forthcoming). Turning crises into opportunities? Examining the effectiveness of Starbucks’ responses to its Philadelphia crisis. In Luttrell, Regina, Data Driven Social Media Strategies.

Cheng, Y. (2019). Agenda settings. In Debra Merskin. (ed.), the SAGE International Encyclopedia of Mass Media and Society.

Cheng, Y. (2018). Online social media and crisis communication in China: A review and critique. In Jan Servaes (ed.), Handbook of Communication for Development and Social Change. SpringerNature. doi:10.1007/978-981-10-7035-8_5-1

Cheng, Y. Huang, Y. H., & Chen, C. M. (forthcoming). Social media crisis in China. In Junhong Tao. (ed.), Social Media Communication in China.

Cheng, Y., & Cameron, G. (2017). Looking Over, looking out, and moving forward: The review of Contingency theory in public relations. In Xianhong Chen (ed.), Public Relations Theories for contemporary China. Communication University of China Publishing House. (In Chinese)

Cheng, Y., & Cameron, G. (2016). The status of social mediated crisis communication (SMCC) research: An analysis of published articles in 2002-2014. In Lucinda Austin and Yan, Jin. (eds.), Social Media and Crisis Communication. Routledge.

Huang, Y. H., Wu, F., Cheng, Y., & Lyu, C. (2016). Crisis communication research in Greater China. In Martin Löffelholz, Andreas Schwarz and Matthew Seeger (Eds.), the Handbook of International Crisis Communication Research. Wiley-Blackwell.

Huang, Y. H., & Cheng, Y. (2013). China, Hong Kong, and Taiwan, practice of public relations in. In R. Heath (Ed.), Encyclopedia of public relations. (pp. 111-115). Thousand Oaks, CA: SAGE Publications, Inc.

Refereed Online Publications

Cheng, Y. (2017, May 19). Best Practice for Crisis Management on Social Media. www.odwyerpr.com. Retrieved from http://www.odwyerpr.com/story/public/8814/2017-05-19/best-practice-for-crisis-management-social-media.html.

Cheng, Y. (2015, November). Who is leading whom in the General Motors recall: Understanding media impacts on public relations efforts, public awareness, and financial markets. Institute of Public Relations. Retrieved from http://www.instituteforpr.org/wpcontent/uploads/Yang-Cheng-PRIME-paper_091715.pdf.

Cheng, Y. (2015, October). Executive summary-Who is leading whom in the General Motors recall: Understanding media impacts on public relations efforts, public awareness, and financial markets. Institute of Public Relations. Retrieved from

http://www.instituteforpr.org/leading-general-motors-recall-understanding-media-impact-public-relations-efforts-public-awarenessfinancial-markets/.

Cheng, Y. (2015, August 31). 2015 Grunig PRIME research fellow: The complex world of media content measurement. Retrieved from: http://www.instituteforpr.org/2015-gruing-prime-research-fellow-complex-world-media-content-measurement/.

Presentations

Cheng, Y., & Chen, Z. F. (2019). Third-Person Effects of Fake News on Social Media: Examining Public Support for Corporate Corrective Response, Media Literacy Intervention, and Governmental Regulation. Paper to be presented in the Association for Education in Journalism and Mass Communication (AEJMC), August 7-9, Toronto.

Chen, Z. F., & Cheng, Y. (2019). Combating Fake News about Companies on Social Media: The Effects of Self-Efficacy, Media Trust, and Persuasion Knowledge on Company Trust. Paper to be presented in the 26th BledCom, July 4-6, Slovenia.

Cheng, Y. (2019). How Social Media is Changing Dialogues in Chinese Crisis Communication: Evidence from Updated Literature. Paper to be presented in the 69th Annual Conference of the International Communication Association (ICA), Washington, D.C., May 24-28.

Chen, Y-R., Cheng, Y., Hung-Baesecke, R., & Jin, Y. (2019). Engaging international publics via mobile-enhanced CSR (mCSR): A cross-national study on stakeholder reactions to corporate disaster relief efforts. Paper to be presented in the 69th Annual Conference of the International Communication Association (ICA), Washington, D.C., May 24-28.

Cheng, Y. (2019). An Exploratory Study of Contingent Organization-Public Relationship (COPR): Six Modes of Relationships in a Social Media Crisis of China. Paper to be presented in the 69th Annual Conference of the International Communication Association (ICA), Washington, D.C., May 24-28.

Cheng, Y., Jin, Y., Hung-Baesecke, R., Chen, Y. R. (2018). Top Faculty Paper (third place). Mobile CSR Activities in Crises: An

Examination of Gratifications, CSR Motives, Social Media Use on Mobile Devices, and Relationship Outcomes. Paper to be presented in the 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24-28 May 2018

Cheng, Y. & Shen, H. M. (2018). The Stakeholder-Oriented Crisis Communication (SOCC) Model: An Empirical Study of the United Airlines Crisis. Paper to be presented in the 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24-28 May 2018.

Shen, H. M., & Cheng, Y. (2018). Scale Development for Stakeholder Crisis Response Strategies in Organizational Crises: A Stakeholder-Oriented Approach. Paper to be presented Paper presentation at the 21st annual International Public Relations Research Conference, March 8-10, 2018, Orlando, Florida.

Shen, H. M., & Cheng, Y. (2018). Rationality and Emotions: Testing the Stakeholder-Oriented Crisis Communication (SOCC) Model in a Global Crisis. The 25th BledCom, July 5-7, Slovenia.

Jiang, Q. L., & Cheng, Y. (2018). The network agenda setting: Linking media and public agenda networks on Descriptions of Terminal High Altitude Area Defense (THAAD) in China. Paper to be presented in the 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24-28 May 2018.

Hung-Baesecke, R., Chen, Y. R., Einwiller, S., & Cheng, Y. (2017). Leadership in CSR and Employee Supportive Behaviors. Paper presented in the 3rd CSR Communication Conference, Vienna (Austria), September 21-23, 2017.

Cheng, Y. Cameron, G., Cropp, F. (2017). Looking Over, Looking Out, and Moving Forward: A Model of Contingent Organization-Public Relationship (COPR) to Reconcile Contingency and Relationship Management Theory. Paper presented in the 5th Crisis Communication Conference - Risk and Crisis Communication in the Digital Age. October 19-21 in Lisbon, Portugal.

Cheng, Y. (2017). The Status of the Social Mediated Crisis Management (SMCM) Research: An Analysis of Published Research Articles. Paper presented in the International Communication Association (ICA) 67th Annual Convention, San Diego, USA, May 25-29.

Cheng, Y. (2017). Examining the Business Outcomes of Media Coverage in the General Motor Recall Crisis: An Exploratory Study. Paper presentation at the 20th annual International Public Relations Research Conference, March 8-12, 2017, Orlando, Florida.

Graduate Advising

Audrey Tribo 2018-2019

Annie Lee (Graduated Spring 2018)

Emily Rusk(Graduated Spring 2018)

Grace Oh (Graduated Spring 2018)

Meghana shivanandacharya  (Graduated Spring 2018)

Ingrid Laprea (Graduated Spring 2019)

Ellen Huggins (2019-2020)

Education

  • PhD in Journalism from University of Missouri Columbia, 2017
  • MBA in Business Administration from University of Missouri Columbia, 2017
  • MA in Global Communication from Chinese University of Hong Kong, 2011