Dr Nicole M Lee

Picture of Dr Nicole M Lee

Assistant Professor


Nicole Lee’s research focuses on the intersection of science communication, public relations and digital media. Her primary program of research examines how public relations practitioners can utilize online dialogue to more effectively communicate about science with lay audiences. She is particularly interested in communication about politically polarized topics such as climate change. Lee has professional public relations experience in a variety of industries, including the sciences, which informs her research and teaching.

Teaching and Research Interests

Public Relations

Science Communication

Digital Media


Lee, N. M. & Merle, P. (in press). Media relations and universities: A assessment of digital newsrooms. Journal of Marketing for Higher Education.

Lee, N. M., VanDyke, M. S., & Cummins, R. G. (in press). A missed opportunity? NOAA’s use of social media to communicate climate science. Environmental Communication. doi:10.1080/17524032.2016.1269825


Lee, N. M., Seltzer, T., & Callison, C. (2017). Relationship building in the craft beer industry: A study of public relations within the growing artisanal and locavore movements. Public Relations Journal, 11, 1-20.


Neill, M. & Lee, N. M. (2016). Roles in social media: How the practice of public relations is evolving. Public Relations Journal, 10, 1-25.


Lee, N. M. & VanDyke, M. S. (2015). Set it and forget it: The one-way use of social media by government agencies communicating science. Science Communication, 37, 533-541. doi:10.1177/1075547015588600


Lee, N. M., Sha, B.-L., Dozier, D. M., & Sargent, P. (2015). The role of new public relations practitioners as social media experts. Public Relations Review, 41, 411-413. doi:10.1016/j.pubrev.2015.05.002


  • Ph.D. in Media & Communication from Texas Tech University, 2016
  • M.A. in Mass Communication from San Diego State University, 2012
  • B.A. in Journalism - Public Relations from San Diego State University, 2010