Huiling Ding

Associate Professor

Picture of Huiling Ding


Associate Professor of English, Director of the MS in Technical Communication program, and Faculty Member with the Ph.D. program in Communication, Rhetoric, & Digital Media at North Carolina State University. Ding is the author of the award-winning book titled Rhetoric of a Global Epidemic: Transcultural Communication about SARS, which received National Council of Teachers of English (NCTE) Conference on College Composition and Communication (CCCC) 2016 Best Book Award in Technical and Scientific Communication. In addition, her articles won the 2013 Nell Ann Pickett Award for Best Article in Technical Communication Quarterly and the 2008 Editor’s Pick New Scholar Award from Written Communication.    

Ding’s research focuses on intercultural professional communication, health communication, risk communication, technical communication, the rhetoric of health and medicine, social justice, financial communication, digital rhetoric, workplace communication, scientific communication, and comparative rhetoric. Her recent projects have been exploring the connections between artificial intelligence, AI-augmented communication technologies, AI and workforce development, entrepreneurship, writing/communication technologies, risk communication, and social justice.

Teaching and Research Interests

Artificial Intelligence and Risk Communication. Technical Communication. Intercultural rhetorics. Risk rhetorics. Medical rhetoric. Digital rhetoric. Writing in the Disciplines.  Health Communication. Genre Studies. Ethics and Social Justice. 


Under development 

  1. Rhetorical topoi of financial consulting: Interface with clients & knowledge work.  
  2. Resume 2.0 for algorithmic screeners 
  3. Artificial intelligence and change management in technical communication. 
  4. Content Strategy and Intercultural Rhetorics: Analysis of English Websites of Leading Chinese Universities.  
  5. Techno-genre ecologies in automated job screening  
  6. Designing Automated, Intelligent Content for Chatbot  

Funded Research

Principal Investigator, NSF Convergence Acceleration Grant, $985,485, NC State University, September 2019-May 2020.

  • Project title: Developing Intelligent Technologies for Workforce Empowerment: Credential Gap Diagnostics and Personalized Recommenders for Jobs and Retraining

Summer Resident, National Humanities Center, $3,000, NCSU, June 4 – 29, 2018

International Travel Grants to build 3+2 partnerships between MSTC and Nanjing Normal University (NNU), Zhejiang University (ZJU), and Chongqing Post and Telecommunications University (CQPTU)

  • $1,850, 2018 (CQPTU; recruiting at NNU and ZJU)
  • $2,500, 2017 (NNU and ZJU)
  • $3,000, 2016 (NNU)

National Humanities Center Summer Residency, $3,000, NCSU, June 4 – 29, 2018

Travel grant from Sosower Memorial Fund, $1,350; College of Humanities, Arts, and Social Sciences, NC State University, 2016. 

Faculty sponsor of CHASS Undergraduate Research Grant, $1,500; NC State Undergraduate Research Grants, $ 1,000 and $900; and CHASS Undergraduate Research Travel Grant, $1,500; NC State University. 2013-2014

URGC Project Completion Grant, $3,000. Clemson University. 2011

AAH College Research Grant, $3,000. Clemson University, 2010-2011

AAH College Research Grant, $2,500. Clemson University, 2008-2009

English Department Summer Research Fellowship, $5,000. Clemson University. 2008

Year-long Purdue Research Fund (PRF), $35,365, Purdue University, 2006-2007

Purdue Graduate Student Government (PGSG) Travel Grant, $250, 2006

Purdue Graduate School Strategic Initiative Fellowship $42,124, 2005-2006

Purdue Graduate School Special Initiative Fellowship $35,365, 2004-2005

Purdue English Department Travel Grant, $200, 2003-2004

Northern Illinois University Alumni Travel Grant, $250, 2001


Scholarly monograph

Rhetoric of a Global Epidemic: Transcultural Communication about SARS. Southern Illinois University Press. 2014.

  • 2016 Best Book Award in Technical and Scientific Communication from Conference on College Composition and Communication
  • Reviewed in Technical Communication Quarterly, 25 (1): 2016, p. 67-69.
  • Reviewed in Journal of Business and Technical Writing, 34(1): 2017, p. 119-124.
  • Reviewed in, May 2014.

Edited collection

Ding, H., and Savage, J. (2013). Guest editors. Technical Communication Quarterly Special Issue: New Developments in Inter/transcultural Professional Communication. 22. Nominated for NCTE’s 2013 Best Original Collection of Essays in Technical or Scientific Communication

Under review & revision

  1. Ding, H. Building International Partnerships: The Accelerated BA-MS Joint Degree Program.  
  2. Ding, H., & Kong, Y. Artificial Intelligence and Global Flows: Theorizing Knowledgescape as a Transnational Mediating Force
  3. Ding, H. Technical Communication and artificial intelligence. 


Ding, H. (2020). The Materialist Rhetoric about SARS Sequelae in China: Networked Risk Communication, Social Justice, and Immaterial Labor. Routledge Handbook of Language & Science. Ed. Lynda Walsh and David Gruber. Forthcoming

Ding, H. (2020). Crowdsourcing, Social Media, and Intercultural Communication about Zika: Use Contextualized Research to Bridge the Digital Divide in Global Health Intervention. Journal of Technical Writing and Communication. forthcoming

Ding, H., & Kong, Y. (2019). Constructing artificial intelligence in the U.S. and China: A cross-cultural, corpus-assisted study. China Media Research, 15.1, 93-105.

Ding, H. (2018). Development of technical communication in China: Program building and field convergenceTechnical Communication Quarterly. 1-15.

Ding, H. (2018). Cross-cultural whistle-blowing in emerging outbreaks: Revealing health risks through tactic communication and rhetorical hijacking. Communication Design Quarterly. 

Ding, H. & Zhang, J. (2017). Fear, Fate, Death, and Family in Chinese and American Online Discussion Forums about HIV/AIDS. Stephen John Hartnett and Lisa B. Keränen's edited collection titled The Dilemmas and Opportunities of U.S.-China Communication in an Age of Globalization. Michigan State University Press. 235-270. (60% contribution)

Ding, H., & Li, X. (2017). Technical translation in China. Routledge Handbook of Chinese Translation.  (50% contribution).

Ding. H. (2017). Cross-culturally narrating risks, imagination, and realities of HIV/AIDS: Emerging genre of online “risky aids narratives” and potential intermediation of this occluded genre. Ed. Miller, Carolyn and Kelly, Ashley. Emerging Genres in New Media Environments. Palgrave MacMillan. 153-170.

Ding, H. (2017). Content Strategy: The Next Growing Market of Technical Communication. TCShanghai. (Written in Chinese) First place, International Essay Contest in Technical Communication

Ding, H., Li, X., Haigler, A. (2016). Access, Oppression, and Social (In)Justice in Epidemic Control: Race, Profession, and Communication in SARS Outbreaks in Canada and Singapore. Connexions. 4, 21-56. Lead article. (75% contribution).

Zhang, J., & Ding, H. (2014). Constructing HIV/AIDS on the Internet: A comparative topoi analysis of online narratives in the United States and in China. International Journal of Communication. 8, 1415–1436.

Ding, H (2014). Transnational quarantine rhetoric: Mandatory, voluntary, and coerced quarantines, public communication, and stigmatization in SARS and H1N1 flu. Journal of Medical Humanities35, 191–210.

Ding, H, & Pitts, E. (2013). Singapore’s quarantine rhetoric and human rights in emergency health risks. Rhetoric, Professional Communication, and Globalization. 4. 1 55-77. Special issue on human rights. (70% contribution)

Ding, H, & Ding, X. (2013). 360-degree rhetorical analysis of job hunting: A four-part, multimodal project. Business Communication Quarterly. 76, 239–248.

Ding, H, & Pitts, E. (2013). Singapore’s quarantine rhetoric and human rights in emergency health risks. Rhetoric, Professional Communication, and Globalization. 4, 55-77. Special issue on human rights. September 2013. Co-edited by Sapp,D.A., Savage, G.J., and Mattson, K.

Ding, H. (2013). My professional life as an ESL trainer/technical translator in Shanghai. In Savage, G., and Yu, H. Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication. Wiley/IEEE Press. 247-263.

Ding, H. (2013). Transcultural risk communication and viral discourses: Grassroots movements to manage global risks of H1N1 flu pandemic. Technical Communication Quarterly. 22, 126-149. Nell Ann Pickett Award for best article in TCQ 

Ding, H., and Savage, J. (2013). Guest editors’ introduction: New directions in intercultural professional communication. Technical Communication Quarterly.  22, 1-9.

Ding, H. (2012). Grassroots emergency health risk communication and transmedia public participation: H1N1 flu, travelers from epicenters, and cyber vigilantism. Rhetoric, Professional Communication, and Globalization. 3, 15-35. 

Ding, H., and Zhang, J. (2010). Social media and participatory risk communication during the H1N1 flu epidemic: A comparative study of the United States and China. China Media Research. 6, 80-90.

Ding, H. (2010). Technical communication instruction in China: Localized programs and alternative models. Technical Communication Quarterly.19, 300–317.

Ding, H. (2010). A case study of the impact of digital documentation on professional change: The WPA electronic mailing list, knowledge network, and community outreach.” Ed. Lamberti, Adrienne, and Anne R. Richards. Complex Worlds: Digital Culture,Rhetoric, and Professional Communication. Amityville, NY: Baywood Publishing Company. 117-132.

Ding, H. (2009). Rhetorics of alternative media in an emerging epidemic: SARS, censorship, and participatory risk communication. Technical Communication Quarterly. 18, 327–350. Nominated for Best Article Award Reporting Historical Research or Textual Studies in Technical or Scientific Communication

Ding, H. (2009). Alternative forms of technical communication in China: Localized programs and new developments. Conference of Professional, Technical, Scientific Communication Proceeding.

Ding, H. (2008). The use of cognitive and social apprenticeship to teach a disciplinary genre: Initiation of graduate students into NIH grant writing. Written Communication. 25, 3-52. 2008 Editor’s Pick New Scholar Award

Ding, H., and Ding, X. (2008). Project management and process-oriented approach to teamwork. Business Communication Quarterly. 71, 456-471.

Ding, H. (2007). Confucius’ virtue-centered rhetoric: A case study of the Analects with mixed research methods. Rhetoric Review. 26, 142–59.

Ding, H. (2007). Genre analysis of personal statements: Analysis of moves in application letters to medical schools.” English for Specific Purposes. 26, 368–392.

Ding, H. (2007). Open source: Platform for virtual service learning and user-initiated research. International Professional Communication Conference Proceeding. 

Ding, H. (2005). Book review of Innovative approaches to teaching technical communication. Journal of Business and Technical Communication 19, 222-225

Ding, H. (2004). The use of the electronic-portfolio in writing classrooms: A developmental approach. Louisiana English Journal. 100-106

Ding, H. (2000). Strategies in enhancing motivation in English courses. Research of College English Teaching. Southwest UP: Chengdu, China. 182-191


The Rhetoric of a Global Epidemic: Intercultural and intracultural professional communication about SARS.  College Composition and Communication Conference Outstanding Dissertation Award in Technical Communication, Honorable Mention. 2008.


Plenary Speaker. Accountability in the Evolving Landscape of Technical Communication. ATTW, Pittsburgh, PA. 2019.
Invited Speaker. Writing for Publication and Grant Writing in the U.S. Office of Global Engagement, International Affairs, NC State University, 2019.

Invited Speaker. Strategies to Write Strong Personal Statements for PhD Programs, MA Colloquium, Department of English, NC State University, October 2017.

Invited Speaker. Technical Communication and Writing for Publication. Beijing Jiaotong University, Beijing, China. June 2017.

Invited Speaker. Technical Communication in the U.S. and at NC State University: Past, Present, and Future. Nanjing Normal University, Nanjing, China. September 2016; June 2017.

Invited Speaker. Strategies to Write Strong Personal Statements for Graduate and Professional Programs, English Club, NC State University, November 2016.

Plenary Speaker. Symposium: Preparing Premed Students to Write Strong Personal Statements, Wake Forest University, October 2016.

Plenary Speaker. Introduction to Technical Writing and Writing for Publication. Northwestern Polytechnic University, Xi’an, China. September 2016.

Invited Speaker. Introduction to Technical Communication. Xi’an International Studies University, Xi’an, China. September 2016.

Plenary Speaker. Intercultural issues in the rhetoric of health and medicine. Symposium of Discourses of Health and Medicine. University of Cincinnati. Cincinnati, OH, September, 2015.

Invited Speaker. Introducing novices to grant writing. Fall for the Book festival, George Mason University. Fairfax, VA. October 2015.

Invited Speaker. Symposium: Supporting Our Multilingual Readers and Writers, Wake Forest University, September, 2015.

Keynote Speaker. Transcultural risk communication and social media: Grassroots risk management of H1N1 flu pandemic. First Annual Writing, Rhetoric, and Discourse Student Awards of DePaul University, Chicago, IL, June 2011.

Invited Speaker. Technical and scientific writing instruction in China: Glocalized programs with different disciplinary roots. Conference on Writing Education across Borders. State College, PA. September 2011.

Increasing Access and Social Justice through Grant Work: Designing Ethical AI for Workforce Empowerment. ATTW, Milwaukie, WI. 2020.

Technical Communication in 16th-Century China: Name Rectification and Recategorization in the Compendium of Materia Medica. CCCC. Milwaukie, WI. 2020.

AI-Assisted Recruiting and Screening: Tools, Processes, and Strategies. SCCI. Norfolk, VA. 2020.

With Khawar Khan. Intercultural Communication in Educational Institutions: Content Analysis of Websites of Pakistani Universities. SCCI, Shreveport-Bossier City, LA, 2019.

With Yeqing Kong and Xincheng Xie. A Corpus-assisted Analysis of Academic Job Advertisements in Technical and Professional Communication (TPC). SCCI, Shreveport-Bossier City, LA, 2019

With Yingying Tang. Creating global content strategy for two Chinese universities: Plans to redesign English websites. The Technical Communication Conference. Co-sponsored by Technical Communication Association and Welinske & Associates, Raleigh, NC, March 2018.

With Yeqing Kong. Narrating Benefits and Risks of Artificial Intelligence: Competing Imaginaries and Agendas of the U.S. and China. SCCI, Greenville, NC, February 2018.

Cross-cultural whistle-blowing in emerging outbreaks: Revealing underreporting, censorship, and injustice. SCCI, Greenville, NC, 2017

Using peer apprenticeship to teach graduate students global content strategy skills. ATTW, Portland, WA. 2017

With Xiaoli Li. Technical translation as a bridge course for technical communication in China. CCCC, Houston, TX. 2016.

With Kevin Farrow. Research and publishing misconduct in engineering: Retraction study of Engineering Index. ATTW, Indianapolis, IN. 2014.

Cross-culturally Narrating Risks, Imagination, and Realities of HIV/AIDS: Emerging Genre of Online “Patient Narratives.” Research Symposium on Emerging Genres, Forms, and Narratives in New Media Environments, Raleigh, NC. 2013.   

SARS, Chinatowns, and Asian American rhetoric. CCCC, Las Vegas, NV. 2013.

Singapore’s quarantine rhetoric and human rights in emergency health risks. ATTW, Las Vegas, NV. 2013.

Perception and Understanding of Plagiarism among Multinational Students. NC Writing Symposium, Raleigh, NC, 2013.

Transnational Quarantine Rhetoric: Mandatory, Voluntary, Coerced, and Quasi-Quarantines, Public Communication, and Stigmatization in SARS. Association of Rhetoric of Science and Technology, Pre-Rhetorical Society Association Conference, Philadelphia, PA, June 2012.

Keynote Speaker. Transcultural risk communication and social media: Grassroots risk management of H1N1 flu pandemic. First Annual Writing, Rhetoric, and Discourse Student Awards of DePaul University, Chicago, IL, June 2011.

Invited Speaker. Technical and scientific writing instruction in China: Glocalized programs with different disciplinary roots. Conference on Writing Education across Borders. State College, PA. September 2011.

The Contested space of plagiarism: Blurring boundaries of lab knowledge, templates, and previous publications. Conference on College Composition and Communication (CCCC), Atlanta, GA. 2011

Moving from culture to culturalism: New direction for intercultural professional communication. MLA. Los Angles, CA. 2011.

Social media and online professional identities: Pedagogical exploration and implication. Computers and Writing. West Lafayette, IN. 2010.

Transcultural professional communication: A new approach to exploring transcultural risk management of the pandemic of the H1N1 Flu.” Association of Teachers of Technical Writing (ATTW). Louisville, KY. 2010

Case definitions of SARS: Is medical knowledge culturally contingent or universally applicable? CCCC, San Francisco, CA. 2009.

Alternative forms of technical communication in China: Localized programs and new developments. Council for Programs in Technical and Scientific Communication (CPTSC) Conference, Minneapolis, MN. 2008.

Tracing genres across cultures: SARS and the localization of public health genres. CCCC, New Orleans. 2008.

Critical contextualized methodology for the study of intercultural professional communication about global events. ATTW, New Orleans, LA. 2008.

Open source: Platform for virtual service learning and user-initiated research. International Professional Communication Conference. Seattle, WA. 2008.

Cross-cultural comparison of media construction of SARS. CCCC, New York, NY. 2007.

Graduate Advising

Dissertation Reader

Hartzog, Molly. Inventing Mosquitoes: Digital Organisms as Rhetorical Boundary Objects in Genetic Pest Management for Dengue and Malaria Control. CRDM, NCSU. Degree expected 2016

Laboy, Johanne Ivonne. Irrational Health Beliefs and Diabetes Type 2: Their Source, Nature, and Impact in the Hispanic Community. CRDM, NCSU. 2015

Johnson-Young, Elizabeth. Media’s Effect on What to Expect When You’re Expecting: Communication, Body Image, and Health Decisions During Pregnancy. CRDM, NCSU. 2015


NC State University

Director of MS in Technical Communication, 2014-present

Curricular activities

  • Compile semesterly lists of acceptable theory and application electives from all over campus  
  • Help students to choose courses, brainstorm and select ideas for capstone project
  • Collect syllabi and students’ feedback to build a list of recommended external courses
  • Work on annual exit surveys; collect and analyze various data related to the programmatic objectives, compile results and write annual program assessment reports
  • Work with MSTC faculty on new course development and scheduling every semester
  • Prepare and host annual orientation sessions by notifying and inviting alumni, industry partner, and new and current students, coordinate food, set up, and clean up, and deliver talks about MSTC curriculum and co-curriculum
  • Advise MSTC student organization to host annual SpeedCon Unconference; attract industry practitioners, alumni, and employers to the event; arrange workshops on latest technologies and industry trends


  • Put annual recruiting prediction together and recruit aggressively to meet targets
  • Create standard recruiting procedures: Arrange campus visits, meet and talk about the program in person or via phone
  • Write recruiting proposals for department, college, and the Graduate School to obtain funding for advertisements, students’ campus visits, and international program building
  • Identify minority applicants; help with diversity fellowships and financial aids
  • Make phone calls, often one hour or longer, to candidates to talk about our offering, particularly those with competing offers and self-funded students
  • Help enhance the diversity of student population by more than doubling the size of our African American, Hispanic, and international student populations
  • Create updated recruiting and publicity packages and update MSTC website to produce better content strategy and Search Engine Optimization results

International program building, 2014-present

  • Initiated and built joint 3+2 Accelerated BA to MS Programs with three Chinese universities, i.e., Zhejiang University, Nanjing Normal University, and Chongqing University of Post and Telecommunications
  • Worked with program faculty to revise the curriculum to prepare for 3+2 students who will start their senior year at NC State taking both undergraduate and graduate courses
  • Presented memorandums and curricular plans to Graduate Review Committees at the levels of college, graduate school, and university
  • Travelled back to China three times to meet with administrators, faculty, and prospective students to get paperwork approved, help with faculty training, and meet with interested students for recruiting purposes  
  • Works on infrastructural and programmatic support for incoming 3+2 students in 2019
  • Created publicity materials for China trips to share with interested students
  • Meet with administrators to work out payments, tuitions, paperwork, admission requirements, deadlines, student visas, and other arrangements
  • Co-host and mentor visiting professors from partner schools to help with faculty training  


  • Ph.D. in Rhetoric and Composition from Purdue University, 2007
  • M.A. in English from Northern Illinois University, 2002