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Overview
Sociometry was developed by Jacob L. Moreno in the 1930s and became closely associated with small group research and a focus on interpersonal choices. As a largely subjective but empirical, phenomenological approach to the study of group structure, sociometry can serve as a contrast or complement to the formal study of group structure through archival records. While some use the term "sociometry" to refer to all research using quantitative scales, the term "sociography" is sometimes used to refer to a method of presenting data about complex individual relationships and networks in graph form. In addition to its social scientific purposes, discussed below, sociometric assessment of interpersonal choices also plays a role in therapy by helping facilitate constructive change in individuals and groups through greater interpersonal awareness. For this reasons, in some circles the term sociometry refers to a form of therapy related to psychodrama. See also: network theory, actor-network theory.
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In the two-mode network illustration below, Tom, Dick, and Harry form a work group. They are asked to rate 1 - 10 how much they like, trust, and respect other members of the group. The UCINET inset (invoked by the Data, Spreadsheet, Matrix commands) shows the responses of each worker. The NetDraw graph shows how the network is visualized after being input as a two-mode model (with the File, Open, Ucinet Dataset, 2-Mode Network commands in NetDraw) in a common layout (with the Layout, Graph-theoretic layout, Spring embedding commands) and then sizing the edges according the the response (with the Properties, Lines, Size, Tie Strength commands). Lines appear proportionate to the responses, showing graphically the higher responses of Harry compared to Tom, for instance.
For either asymmetric (a.k.a., "directed") or symmetric (a.k.a., "bonded" or "simple") input matrices, the cell data may be binary (ex., 0=doesn't trust, 1=trusts), multinomial (ex, "signed data", where -1 = dislikes, 0 = indifferent, 1= likes), ordinal (ranked), or interval (ex., inter-city distances). Graphically, asymmetric ties are indicated by lines with arrowheads (double-headed arrows if mutual choice), symmetric ties by lines without arrowheads.
Cells in the data matrix may represent similarity or dissimilarity coding (high may represent similarity or objects or dissimilarity). The researcher must be careful to specify which type of coding is used.
The figure below shows a symmetric data matrix with interval dissimilarity data. The example is the simple one of distances between cities, an example file provided with UCINET (CITIES.##H). Output below was generated by selecting Data, Display, from the UCINET menu.
The next figure below shows an asymmetric data matrix with ordinal data. These data are also a UCINET example file, "Camp92.##h". Data were collected by placing each respondent's name on a card and asking each respondent to sort the cards by amount of interaction with that person. This resulted in rank order data with "1" indicating the most and "17" indicating the least interaction. Note the directed nature of the data: the number of interactions Holly perceives with Brazey is different from the number of interactions Brazey perceives with Holly.
In summary, for conventional statistical analysis, objects of analysis are data rows. For network analysis, objects are both columns and rows. This implies that for conventional statistical analysis, objects are described by their column attributes. For network analysis, objects are described by their interrelationships with other objects. Indeed, that is the uniqueness of network analysis.
In spite of the foregoing, note that it is possible for the rows and columns to represent different objects. For instance, one UCINET sample data file, "supremecourt judge attributes.##h", has the nine Supreme Court justices as rows and selected years as columns, with cell entries being number of times a given judge voted with the majority in a given year. However, in that case, while judges are connected to years, the usual network analysis questions about relationships among judges cannot be answered.
The diagram below was created in NetDraw using the NetDraw menu commands File, Open, Ucinet dataset, Network; then in the ensuing "Open Data File" dialog, browse to the example file "CITIES.##h". A diagram will appear, but for the default assumption that the data are similarities. As inter-city distances are dissimilarity data, the diagram must be rescaled accordingly by selecting Layout, Scaling/Ordination, from the NetDraw menus, then checking the radio button indicating dissimilarity data.
After rescaling, a map-like network diagram is generated based not on map coordinates but simply from iteratively positioning the city nodes to reflect the paired dissimilarity measures (distances). The diagram employs double-headed arrows by default, but arrowheads could by suppressed by selecting Options, Display, and unchecking arrowheads. The statistical iteration process used is a type of multidimensional scaline, and, indeed, multidimensional scaling in this case could achieve the same results.
The network will be graphed automatically, though the researcher may wish to use Netdraw's Layout, Move/Rotate menu choice, which brings up the dialog shown below, to redraw the network in the desired orientation.
Under the Analysis menu choice, the researcher can color code isolates, components, blocks & cutpoints (shown in the diagram above), K-cores, or subgroups. Various statistical output may also be selected, discussed further below.
In this example there are 10 blocks. The Network, Regions, Bi-component menu choice in UCINET yields a list of blocks:
BI-CONNECTED COMPONENTS (BLOCKS) --------------------------------------------------- Input dataset: networkgroup Dataset symmetrized via maximum method. 10 blocks found. BLOCKS: Block 1: Jane Macy Block 2: Jane Brett Block 3: Jane Sam Block 4: Pete Lynn Block 5: Joe Pete Block 6: Grace Larry Block 7: Grace Marcia Block 8: Grace Greg Block 9: Joe Grace Block 10: Jane John Joe ---------------------------------------------------
K-cores identify clique-like structures, though these are not necessarily cohesive subsets. Alice has 0 relations with anyone else and has a K-core value of 0. Jane, Joe, and John each have relations with two others in this core group and have a K-core value of 2. All others have a K-core value of 1.
CLIQUES --------------------------------------------------------- Minimum Set Size: 2 Input dataset: networkgroup NOTE: Directed graph. You may prefer to symmetrize first. 6 cliques found. 1: Jane Macy 2: Jane John 3: Jane Joe 4: Joe Pete 5: Grace Marcia 6: Grace Greg ---------------------------------------------------------
An alternative to Newman-Girvan is the Analysis, Subgroups, Factions choice. Faction analysis attempts to create the researcher-specified number of clusters such that within-cluster notes are more tightly connected to each other than to nodes in other factions. Using a different algorithm, factions often yields similar results. It too computes a goodness of fit measure. The diagram below shows the example network partitioned into four factions.
Other Analysis, Subgroups choices in NetDraw are the hierarchical clustering (see the separate Statnotes section on hierarchical clustering) and block-based approaches.
See related discussion of centrality measures earlier in this section. The coefficients below are generated when a directed graph is specified. For non-directed graphs, a simple coefficient without "In" and "Out" variants is computed.
A public administration example is Kapucu, Naim (2003).Coordinating without hierarchy: Public-nonprofit partnerships. International Association of Schools and Institutes of Administration, Conference on Public Administration: Challenges of Inequality and Exclusion, Miami (USA), 14-18 September 2003.
Other packages include: